Predicting Consumer Demand? Don’t Get Blown Away By the Weather.
Weather can be unpredictable. But demand for your products doesn’t have to be.
In fact, of all the various factors influencing consumer demand, such as personal behavior, fleeting trends, or even the winds of politics, weather is actually one of the most predictable influencers of consumer demand. It’s also one of the easiest to measure – as long as you have the right actionable data to help you analyze its impacts.
WS Consulting Group’s proprietary Weather Technology Forecasting models coupled with our clear and easy-to-understand assessments put the focus squarely on the weather’s weekly impact on your sales, helping you more accurately predict future demand and find weather-driven opportunities. These important insights provide your company with better decision-making tools to manage resources and mitigate market volatility due to weather.
